"Strategic Insights: Analyzing Business Environment Through SWOT Analysis"
"Strategic Insights: Analyzing Business Environment Through SWOT Analysis"
Date: 27th November 2024
Venue: Scholar’s Institute of Technology and Management (SITM), Garchuk, Guwahati
The Internal Quality Assurance Cell (IQAC) of Scholar’s Institute of Technology and Management (SITM) successfully organized an insightful session titled "Strategic Insights: Analyzing Business Environment Through SWOT Analysis" on 27th November 2024. The program aimed at equipping participants with the knowledge and tools to evaluate the business environment effectively using the SWOT framework.
Session Overview
The session was spearheaded by the Department of Management, with two eminent speakers:
Dr. Manisha Paliwal, Head of the Department (Management)
Mrs. Julie Kataki Pathak, Assistant Professor
The program was structured to provide a comprehensive understanding of the Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework, which is essential for strategic decision-making in businesses and organizations.
Key Highlights of the Session
Introduction to SWOT Analysis
The session commenced with an introduction to SWOT analysis, explaining its significance in analyzing internal and external factors affecting organizations.
Interactive Discussions
The speakers engaged the audience through interactive discussions, sharing practical insights and examples from various industries to demonstrate how SWOT analysis can be applied effectively.
Hands-On Activity
Participants were given a hands-on activity to create a SWOT analysis for a hypothetical business scenario. This exercise allowed them to apply the theoretical knowledge in a practical setting.
Question and Answer Segment
The session concluded with an open Q&A segment, where students and faculty interacted with the speakers, seeking clarification on the application of SWOT analysis in various contexts
The session successfully achieved its objective of enhancing participants' understanding of SWOT analysis. It provided valuable insights into strategic management and emphasized the importance of continuous business environment analysis.
The Department of Management at SITM thanks the speakers, participants, and the organizing team for making the event a grand success.